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|| September 2010    

 
     
 
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Wondering how creative an online ad can be?

A hunter shoots a bearCheck out this YouTube brilliant campaign from Tipp-Ex: A Hunter Shoots a Bear.

The story of a hunter shooting a bear is changed by erasing the verb "shoots" using "Tipp-Ex", which then lets users type in any other verb.

It is interactive, letting users input certain verbs, based on which certain pre-shot videos will play. Not all verbs are covered, but it is fun to discover them. Try "hugs" and "eats" for a start.

 

 

Or wondering how "viral" a viral online ad can get? - TheNextWeb.com

Launched in June 2010, "The Old Spice Man" campaign from P&G may have changed the rules of social network marketing.

Businesses can learn from the "Old Spice Man" viral marketing campaign. By analyzing its marketing principles and practices, it becomes extremely applicable to the small business owner and an essential (and low-cost) opportunity as well.

Take a look here to find out more about how this campaign integrated social networks, celebrities and internet users.

Blow the traditional promo out the water - great-ads.blogspot.com

"The Wilderness Downtown" is an interactive, data-driven Google Chrome experiment using HTML5 video, audio, and canvas. More than that, it is a stunning example of a viral campaign that is engaging beyond the usual 30 seconds and actually has the power to surprise you.

The brilliant new song by Arcade Fire titled "We Used To Wait", and the promo for Google Chrome, takes full advantage of HTML 5 combined with Google Chrome and Google resources, this website (theWildernessDowntown.com) allows you to input the address of the home you grew up in and make it a full interactive video clip.

 
 
     
 
Sarmady‘s Corner
 

Communicate your marketing message to the largest community of women in the region!

Fatakat Logo | Fatakat.com is the largest Arab women's forumFatakat.com is the largest Arab Women's forum serving around 3 million people monthly.

Alexa.com has measured fatakat.com's popularity and ranked its traffic as the 13th highest in Egypt. While on fatakat.com, women spend an average of more than 9 minutes per visit, viewing more than 30 million pages per month.

Advertisers on this web-site have the unique potential to reach a female audience and promote special products for women only.

Read more or contact us for advertising details.

 
 
     
 
Featured Campaign
 

Best Practice Campaigns - Learn from others’ successes in digital marketing.

Jotun - A Trip to the Maldives

Campaign Goals

  • Jotun launched a promotional campaign online engaging users to enter a ruffle to win a trip to the Maldives or lots of other prizes

Campaign Duration

  • July 7th - August 18th, 2010

Tactics

Results

landing page Jotun - Win a trip to Maldives
 
 
     
 
Digital Tip of the Month
 

Consumers are online promoters of your products

People's tracks online are visible, can be analyzed and the results can be used as a potential base for communication strategies.

Thanks to web 2.0 people are not only consumers anymore. They can present their opinions and messages to the global public. This makes them producers and promoters, besides their usual role as consumers.

Online platforms allow for global distribution and create extraordinary marketing power.

 
 
     
 

effective    digital    marketing

 
 

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