Wondering how creative an online ad can be?
Check out this YouTube brilliant campaign from Tipp-Ex: A Hunter Shoots a Bear.
The story of a hunter shooting a bear is changed by erasing the verb "shoots" using "Tipp-Ex", which then lets users type in any other verb.
It is interactive, letting users input certain verbs, based on which certain pre-shot videos will play. Not all verbs are covered, but it is fun to discover them. Try "hugs" and "eats" for a start.
Or wondering how "viral" a viral online ad can get? - TheNextWeb.com
Launched in June 2010, "The Old Spice Man" campaign from P&G may have changed the rules of social network marketing.
Businesses can learn from the "Old Spice Man" viral marketing campaign. By analyzing its marketing principles and practices, it becomes extremely applicable to the small business owner and an essential (and low-cost) opportunity as well.
Take a look here to find out more about how this campaign integrated social networks, celebrities and internet users.
Blow the traditional promo out the water - great-ads.blogspot.com
"The Wilderness Downtown" is an interactive, data-driven Google Chrome experiment using HTML5 video, audio, and canvas. More than that, it is a stunning example of a viral campaign that is engaging beyond the usual 30 seconds and actually has the power to surprise you.
The brilliant new song by Arcade Fire titled "We Used To Wait", and the promo for Google Chrome, takes full advantage of HTML 5 combined with Google Chrome and Google resources, this website (theWildernessDowntown.com) allows you to input the address of the home you grew up in and make it a full interactive video clip.
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