AlMasryAlYoum about the digital boom in Egypt - AlMasryAlYoum

The digital boom is sweeping Egypt and effectively reshaping the economic and cultural identity of the nation. Various challenges remain, but Egypt seems set on an irrevocable path toward a digital embrace.

Con O’Donnell, co­founder and managing director of the digital media and marketing pioneer, Sarmady, said that Internet usage and digital media are indispensable components to any business model today.

Read the entire article here.

How SMS helped Jotun Paints double their sales

This is a case study which explains how an SMS based loyalty program helped a leading company increase their sales.

The Youngest Arab Entrepreneur: 14 Year Old Kuwaiti

Read the success story of a 14 year old Kuwaiti teenager who develops iPhone games achieving thousands of downloads around the world.

DoodleDestroy is his most successful game. It reached over 800,000 downloads listing in the top 50 apps in the US App Store and in the top 5 of many other countries in Europe.

Egypt's Online Industry Direction

Major players from online service providers, platform builders and leading multinationals shared their thoughts on upcoming technologies and opportunities in the web space at "WEB, the local angle" organized by Ideavelopers on October 20th.

Click here to read what Con O’Donnell, founder and managing director of Sarmady, shared on upcoming technologies and opportunities in the web space.

The NBA is growing the game of basketball across the MENA region

After launching nba.com/Arabic, the first-ever Arabic language NBA website for basketball fans in the Middle East and North Africa, on the 27th of April 2010, the National Basketball Association (NBA) is getting back into the region with an impressive set of events that will take place by the end of the year in Saudi Arabia, Qatar and United Emirates.

Sarmady, the NBA's official digital representative in the Arab World, is proud to have partnered with NBA in growing the game of basketball across the Middle East and North Africa.

Quickly click here to find out more details.

Think long term - build a strategy

"Coming with a budget is not enough, you have to think about long term engagement where you can learn and adapt in an evolving process", Con O’Donnell, Sarmady's managing director, said. "You are going to make mistakes but you will later manage and willing to make changes that will make you gain 100 times over your competitors."

Copyright 2010 Sarmady

Sarmady offers its clients an unrivaled digital marketing experience. Sarmady dominates the Egyptian fixed and mobile internet with a wide range of locally relevant content and services.

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