How to Create a Mobile Strategy for Your Business - inc.com
If integrating a mobile strategy is on your company's radar, then these tips will help to get you going.
A solid mobile strategy will include several ways to connect with consumers via their mobile devices. Mobile sites or applications, SMS/MMS, marketing campaigns, mobile coupons and geo-location are all very different and provide assets that if used correctly will cover your basic mobile ecosystem. Here are some key approaches. Read the full article here.
The changing scope of advertising - adweek.com
The advertising game has evolved for centuries, but within the last few years it's undergone a deep transformation. Take a look at the infographic: A shifting landscape of formats, technologies and priorities in advertising industry.
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