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Digital Revolution

 
 

infinite digital innovations                                                                                                                                                             || April 2011    

 
     
 
For Your Information
 


How Egypt's Revolution Is Reshaping Local Advertising - adage.com

The revolution in Egypt has left marketers with a good deal of uncertainty about messaging in the new atmosphere. But as they slowly return to advertising, one key guideline of post-revolutionary Egypt is this: Be mindful of the revolution. Read the entire article here..

 
 
     
 
Sarmady‘s Corner
 

 

NEW FilBalad.com - social directory and city guide siteFilBalad.com - online and mobile

Sarmady is re-entering the directory and city guide web space with FilBalad.com. The site is newly designed and is full of content for all of Egypt - restaurants, nightspots, events, hotels and much more, on the web and the mobile platforms. Read more about this new launch ... and don't hesitate to check out the site now, online and from your mobile device.

Growing ContactCars.com

With the ultimate objectives of increasing the number of visitors and enriching their experience on ContactCars.com, Sarmady is focused on developing new features and adding new services to both the web and the mobile sites.

Worth mentioning that ContactCars.com currently serves more than half a million unique users monthly, which spend on average 9 minutes per visit on the site. Read more about the new developments.

Optimized websites through advanced technology and user feedback

At Sarmady, the user is of the utmost importance and content is king. We constantly work to make our sites and their content the best through advanced technology as well as through user feedback. To that end, Sarmady has implemented user surveys on the owned sites: FilFan.com, ContactCars.com and our news portal, mujaz.me.

The results of these surveys will be used to optimize the sites and the content that Sarmady brings to the users we care so much about. Surveys will run through the month of April, so expect new features and site changes in the coming months.

 
 
     
 
Featured Campaign of the Month
 

Best Practice Campaigns - Learn from others’ successes in digital marketing.

Osman Group Cinemas - the new El Obour Cinema

Campaign Goals

Campaign Duration

  • Three weeks: 15 February 2011 - 3 March 2011

Tactics

  • Build a facebook fan page for the weekly announcements of the new movies currently playing at the cinema. Provide useful information like: the location of the cinema, movie posters and trailers.
  • Web banners on FilGoal.com, FilFan.com, and facebook applications.

Results

  • Click Through Rate:
    • FilFan.com: 0.32%
    • FilGoal.com: 0.20%
    • facebook applications: 0.22%
  • Facebook fan page: 600 likes, 54,000 post views
  • For more details about this campaign, the lessons learned and to plan your own Total Digital Campaign, contact our sales team NOW
Osman Group Cinemas
 
 
     
 

infinite    digital    innovations

 
 

Copyright 2011 Sarmady

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