Total Digital Communications (TDC) combines a vast reach with precise targeting and intelligent planning: enabling you to communicate with your potential customers via multiple digital channels, to provide a relevant marketing message to the relevant audience, at the right time and using the best media.
Reach
Our digital network serves over 22+ million Vodafone Egypt mobile subscribers, 15+ million Egyptian internet users and over 5 million regular mobile internet users over voice, text, applications and internet with a wide variety of excellent content, services and products.
Sarmady's content and services also reach millions of Arab internet user worldwide as well as international roamers visiting Egypt.
According to The Nielsen company study over the Internet market in Egypt, the table below describes Internet Penetration in Egypt:
| By region | Percent |
| Cairo | 40% |
| Alexandria | 37% |
| Delta | 36% |
| Upper Egypt | 29% |
| By social class | Percent |
| A/B | 49% |
| C1 | 40% |
| C2 | 31% |
| D | 27% |
| By gender | Percent |
| Male | 38% |
| Female | 33% |
Targeting
Acquired by Vodafone Egypt in 2008, Sarmady became Vodafone's digital arm and is able to utilize Vodafone's depth of customer insight, and reach, and combine it with Sarmady's behavioral and demographic matrices to offer the advertisers the opportunity to deliver their message to their specified target group based on but not limited to Social Class, Location (Region, City, or District), Age group, Gender, Marital status and Life style (Business or Friends). Moreover, supporting the advertiser to call the consumer for an action as well as to capture the data and measure the results in order to build strong relationship between a Brand and its consumers.
Creativity
Sarmady has always been at the forefront of creative user engagement and creative solutions for advertising and marketing, rivaling the best practices of international industry leaders.
Credibility
The tools we use are Nielsen Online Market Intelligence, AdMob Mobile Analytics, Google Web Analytics, and AdJuggler. This combination of third-party audits will give you an unparalleled tool to measure your advertising results and campaign performance in real-time, and allow you to see your ROI immediately.
We have also drawn on best advertising practices worldwide to produce our own Advertising Code of Practice, which outlines our advertising principles and guidelines. This ensures that the customer is protected from spam, and that the advertising coming through Sarmady's network of channels and media is trusted.
