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Sarmady - the exclusive sales house in Egypt for El-Ahly.com, ZamalekFans.com, Assatha.com and ebuddy.com
Posted on: May 31, 2010, at 23:35 PM
Four new affiliates have been recently added to Sarmady's digital network with the goal of offering advertisers a network-wide digital media-mix to increase their value, choice and impact.
By leveraging the best websites and mobile portals available in the market, Sarmady offers advertisers the benefit of delivering tailor-made online and mobile media plans to their target demographic, on budget.
The network expansion includes El-Ahly.com, ZamalekFans.com, Assatha.com and ebuddy.com
The addition of El-Ahly.com and ZamalekFans.com creates the perfect mix of local and international football as it complements FilGoal.com, Goal.com and Kooora.com. But, most importantly, it gathers the fans of the most important football clubs in Egypt together on one network.
Unique visitors of El-Ahly.com and ZamalekFans.com approximate up to 1.3 million per month, out of which 90% are males between 18 and 30 years old.
The idea and format of Assatha.com attracts a high proportion of young and active, professional consumers considered as the new generation of online shoppers. The 5,500 unique visitors are mainly 80% Egyptians living in Egypt and 20% Arab citizens or Egyptians living outside Egypt (Gulf, USA, European Countries).
ebuddy is a service enabling users with MSN, Yahoo!, AIM, GTalk, ICQ, MySpace and Facebook accounts to chat free of charge in one interface without having to download or install any application on their computer.
ebuddy also enables advertisers to target their key demographic at school, work, home and outdoors where regular messenger services are not available. 70% of users are aged between 13 and 24, and are typically students or young professionals. In Egypt there are 351,000 online Unique Visitors and 868,000 mobile Unique Visitors.
Sarmady took "best-of-breed" niche websites into its network to enhance the presence in the market and to have a wider audience available for advertisers, including sports fans, females and installment seekers.
Sarmady dominates the Egyptian fixed and mobile internet with a wide range of locally relevant content and services spanning sports, film, music, city-guides, directories, classifieds, social networks and automotive.
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