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NBA and Sarmady announced launch of first-ever Arabic language NBA website
Posted on: Apr 28, 2010, at 09:32 AM

The National Basketball Association (NBA) and Sarmady, Vodafone Egypt's digital arm, announced on the 27th of April 2010 the launch of, the first-ever Arabic language NBA website for basketball fans in the Middle East and North Africa.

The new site, which will be the ultimate online destination for fans to experience the NBA in Arabic, will feature daily video highlights and top plays to catch all the exciting moments throughout the season. Additionally, will include the latest news from around the league, daily game results, box scores, local editorial content and team and player information pages, all in Arabic for the first time.

Mr. Aly El Hamamsy, NBA Managing Director of the Middle East has met with Mr. Con O'Donnell, CEO of Sarmady - a Vodafone Company, discussing how NBA Arabic will penetrate the market and give its fans a full NBA experience whether it is from a user or client's perspective.
"As the NBA's fan base in the Middle East and North Africa continues to grow, we are pleased to be working with Sarmady to provide fans with the definitive NBA destination across the Arabic-speaking world," said Mr. Aly El Hamamsy.

Sarmady being NBA's official Digital sales house in the Middle East, is proud to partner with NBA to grow the game of basketball across the Middle East and North Africa and is looking forward to bring NBA fans closer to the game they love.
To check NBA's Arabic website, click here: NBA Arabic
To download the press kit, click here

Sarmady's online portfolio offers a diverse range of websites such as sports, news, media and entertainment, medical, financial and many more. To find out more, click here: Sarmady - a Vodafone Company will be the Definitive Destination for NBA fans in Middle East and North Africa with Daily Video Highlights, Breaking News, and Local Editorial Content

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