News
Sarmady welcomes Vodafone Egypt CEO to its premises
Posted on: Feb 28, 2010, at 01:38 AM
As part of leading the internet in Egypt, Mr. Hatem Dwidar, CEO of Vodafone Egypt, spent a full day at Sarmady reviewing strategy and performance.
The theme of the day was innovation, and how Sarmady was leading the market through innovation. From the 'marketing' approach to servicing advertising clients on mobile and web, to breakthrough channels like in-game advertising and mobile application development, the innovation did not stop there.
Sarmady is pledged to continue driving innovation in Arabic content on web and mobile internet with 3 new offerings to be launched before April 1st. Sarmady also showed how partnerships with regional giants like NetAdvantage and cooperation with global greats like Google, have increased both the reach and the diversity of Sarmady's offering to its advertising clients and agencies.
Mr. Dwidar was joined by some of his top management, including Mr. Wael Gadallah, CMO, Mr. Mohammed Abdallah, Head of Internet and Content, and Mr. Osama Said, Online Director.
"It was an amazing day", commented Mr. Ashraf Maklad, Sales and Marketing Director of Sarmady, "and we really felt the full support of Vodafone behind our efforts to lead the internet in Egypt through innovation".
The highlight of the day for the Vodafone team was a tour of the FilGoal.com newsroom, where they saw how a breaking news story comes together, including verifying sources, multimedia and the rest of the editorial process.
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