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effective digital marketing



Nielsen Consumer 360 - It was a BIG THING
Posted on: Nov 29, 2009, at 13:08 PM

Sarmady was the Official Digital Marketing Partner of Nielsen Consumer 360 2009 that took place at the Four Seasons Nile Plaza on the 23rd and 24th of November.

Sarmady was not just there as a sponsor, but we took part in the great learning experience offered to the event's delegates by delivering 2 of the most successful knowledge cafes:

• "Brand Socialization - Creating Brand Ambassadors" with Timothy Bataillie, Head of Business Development for in Turkey, MENA and CEE;

• "Future of Mobile Marketing" with Karim Khalifa Co-founder and Managing Director of Digital Republic - the latest in a breed of innovation-led Digital Agencies in Egypt.

Sarmady is ready to kick off with the Knowledge Cafe Road Show where you can book our experts to deliver a presentation to your company on the digital marketing playground.

The Road Show will start up on the beginning of December and will last for one month where you can book us by sending an email to

"We always prefer being part of such events rather than just existing there. Educating the market is what we have been working on for the past 10 months, and we are glad to have such contribution in such learning environment", said Con O'Donnell, MD at Sarmady.

Digital Marketing was one of the mostly discussed topics during the event with more than 3 main sessions on the 2nd day and more than 6 Knowledge Cafes across the 2 days, all about Online and Mobile marketing with speakers like Ed Senders who is the lead Product Marketing Manager for YouTube in Europe, the Middle East and Africa, Sean Finnegan, a celebrated pioneer in media and a member of the Starcom MediaVest Group (SMG) global leadership team, Jan Wuppermann, the Strategy Director of Vodafone Egypt and other distinguished experts in the field. To know more about the agenda and the topics that were covered, visit

"That was an indicator of a growth in the spend on digital marketing for the coming year. Marketers need to know more so they can decide how, where and when they should go digital with their campaigns", said Ashraf Maklad, Sales & Marketing Director at Sarmady.

Sponsoring "Nielsen Consumer 360", just after "What is NEXT in Marketing" by Philip Kotler, added value to Sarmady as the leading organization in the digital marketing industry in Egypt.

Sarmady is getting ready to contribute in the "Internet Marketing Seminar" with Michael Leander coming for the first time to Egypt to talk about how can companies maximize their businesses using the Internet. For more info about the seminar, email

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