22 Online Campaigns for Buy Egyptian Day
Posted on: Dec 22, 2011, at 08:55 AM
Sarmady actively participated in the "Buy Egyptian Day" and wanted to raise awareness about the event to the millions of daily visitors on Sarmady's websites.
Banners were created to tell Egyptians how to know whether or not a product is made in Egypt by checking the serial number under the bar code of the product, which should start with 622:
Additionally, Sarmady gave away free advertising for Buy Egyptian Day to companies that were promoting their Egyptian made products.
The announcement went out on 14th of December and the second day several other companies joined in offering free advertising on their own websites as well.
More than 13 brands already had their free advertising campaigns up and running on FilGoal.com, ContactCars.com, Mujaz.me & FilFan.com on the 15th.
Our team continued working on Friday to upload a
total of 22 campaigns for various types of brands: Three Chefs, StreetsMafia.com, Pizza King, Orascom, Nooon, Mo'men Group, Kimidar Tours, Intercontinental City Stars, Herfy, Ganen El Kam7, Ezar Tex, EVA, Eklego Design, Books.com.eg, BeContact.com, Azza Fahmy, Arabtoshop.com, Aqarmap.com, Amer Group, Almarai, Beyti and Alef Bookstores.
We thank them all for contributing to this campaign!
Most banners were basic images, announcing the offer for "Buy Egyptian Day". They were
viewed 2.4 million times, registering a
total number of 8500 clicks.
The
highest click-through rate (CTR) was registered by the Three Chefs campaign. The
CTR was 0.82% which is considerably higher than
the average CTR for banner ads (roughly estimated to be 0.2%).
Other campaigns that registered above the average click-through-rates, between 0.38% and 0.52%, are Aqarmap.com, Eklego Design, Ganen El Kam7, Herfy, Kimidar Tours, Mo'men, Nooon, StreetMafia.com and BeContact.com.
It is worth mentioning that the
highest CTR registered by a banner was 1.44%, which was a Medium Rectangle placed on ContactCars.com for Aqarmap.com, a real estate search engine.
Sarmady is committed to creatively supporting local businesses. Thanks to everyone who participated.
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