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Special Advertising Offers for Ramadan
Posted on: Jul 28, 2010, at 10:51 AM
While Ramadan is a time for fasting, family and faith, this period of the year is also a consumer fest and one of the biggest advertising seasons in the Middle East.
The Internet's broad reach and influence in MENA now truly rivals its traditional media counterparts and provides marketers with real (and highly measurable) alternatives.
According to a new research survey conducted by Effective Measure and Spot On PR, MENA internet users now spend more time browsing the internet than they do watching TV.
Also, the internet holds audience attention fairly consistently throughout the day and well into the night. On the other hand, radio and newspapers achieve peak share of audience only in the morning, while TV audiences peak in the evening.
Mobile advertising is now a fast and accurate way to reach targeted markets and deliver a message directly on their cell-phones. Through mobile internet advertising companies can reach high value customers, while targeted SMS campaigns are the most powerful mobile marketing channel to deliver a clear, quick message and call the user for an instant action.
As a provider of both online and mobile advertising solutions, Sarmady has designed unique Ramadan packages for Egyptian marketers, especially for restaurants, hotels and event organizers.
Geo-targeted SMS campaigns to Ramadan tents and to the North-Coast are two of the products included in these special packages.
Besides making use of the targeting capabilities on the mobile to reach the target audience, the packages include online channels that suit advertisers interested in the Ramadan audience.
FilFan.com is offering intensive coverage of all Ramadan related events as well as a special section that gives advertisers new opportunities for branding themselves.
Contact us now for details.
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