The Number One Digital Network in Egypt http://www.sarmady.net Copyright 2009 Sarmady, All rights reserved. http://blogs.law.harvard.edu/tech/rss en-us hnassef@sarmady.net (Hossam Nassef) mtantawi@sarmady.net (Mohamed Tantawi) Sarmady content manegemnt system http://www.sarmady.net/images/rss-logo.png http://www.sarmady.net Sarmady latest news 48 22 Facebook Apps are not widely used by brands in Egypt and the reason for that is the fear of not succeeding in getting Facebook users interest. Brands have been advertising on Facebook, however to most of them the results were not as expected. Some of them see it as a waste of money; others see it as the wrong place to put a banner in a place where your customer is looking for entertainment.

http://www.sarmady.net/news/66/facebook-apps---a-useful-tool-for-successful-engagement-.html http://www.sarmady.net/news/66/facebook-apps---a-useful-tool-for-successful-engagement-.html Sun, 28 Feb 2010 01:53:20 -0800 As part of leading the internet in Egypt, Mr. Hatem Dwidar, CEO of Vodafone Egypt, spent a full day at Sarmady reviewing strategy and performance.

The theme of the day was innovation, and how Sarmady was leading the market through innovation. From the 'marketing' approach to servicing advertising clients on mobile and web, to breakthrough channels like in-game advertising and mobile application development, the innovation did not stop there. http://www.sarmady.net/news/64/sarmady-welcomes-vodafone-egypt-ceo-to-its-premises.html http://www.sarmady.net/news/64/sarmady-welcomes-vodafone-egypt-ceo-to-its-premises.html Sun, 28 Feb 2010 01:38:18 -0800 Sarmady, being the Official Digital Marketing Partner of Leadership Bootcamp, is proud to announce a 10% discount to all its clients, Facebook Fans, Twitter Followers and Linkedin Group Members , to attend the Leadership Bootcamp event held on March 8th and 9th at City Stars, Featuring Stephen Covey. http://www.sarmady.net/news/61/exclusive-for-sarmady-clients-and-fans.html http://www.sarmady.net/news/61/exclusive-for-sarmady-clients-and-fans.html Tue, 23 Feb 2010 06:23:00 -0800 This innovative mobile marketing solution gives the advertisers a unique way of targeting their customers on the spot and in the most efficient and effective way based on the customers' current location.

A Location based Campaign (LBC) is a targeted SMS sent to a specific location (e.g. City Stars), so that every Vodafone customer in the targeted location who uses their mobile, receives the advertisers message. http://www.sarmady.net/news/51/update--location-based-sms-campaign--officially-launched.html http://www.sarmady.net/news/51/update--location-based-sms-campaign--officially-launched.html Sun, 31 Jan 2010 15:18:00 -0800 The new "Mobile Applications" Department at Sarmady will offer total solutions for mobile applications.

Its purpose is to revolutionize the user experience on mobile applications in Egypt, by delivering easy-to-use applications that match users' interests and fulfill their needs. The main language support will be Arabic. http://www.sarmady.net/news/56/sarmady-expands-mobile.html http://www.sarmady.net/news/56/sarmady-expands-mobile.html Wed, 27 Jan 2010 06:16:28 -0800 With the growth of mobile advertising, a lot of companies are tempted to exploit the space by sending spam SMS, similar to what happened with e-mail 10 years ago.

How do you know when you're buying a SMS campaign but not spam (random mobile numbers)?

Here are some guidelines for you to consider before making a SMS campaign. http://www.sarmady.net/news/54/how-to-spot-spam-sms.html http://www.sarmady.net/news/54/how-to-spot-spam-sms.html Wed, 13 Jan 2010 02:11:15 -0800 Goal.com is the largest football (soccer) website in the world.

With 22 editions in 17 languages, their global network of 450 editors is producing more football related content than any other news organizations.

Sarmady became the exclusive sales house for Goal.com in Egypt to offer the strongest online football portfolio. Being available in Arabic, Goal.com already has 500,000 readers in Egypt. http://www.sarmady.net/news/52/sarmady---the-exclusive-sales-house-for-goal-com-in-egypt.html http://www.sarmady.net/news/52/sarmady---the-exclusive-sales-house-for-goal-com-in-egypt.html Mon, 28 Dec 2009 15:32:42 -0800 On the 16th and 17th of December, Cairo welcomed Internet marketing Guru Michael Leander speaking about the internet marketing businesses.

During these two days of intensive trainings and sessions, Michael Leander was able to present the audience with brilliant key learning points such as how to use social networks to reach customers, how to get started with email marketing, the past the present and the future of the Internet. http://www.sarmady.net/news/49/sarmady-sponsors-internet-marketing-seminar.html http://www.sarmady.net/news/49/sarmady-sponsors-internet-marketing-seminar.html Mon, 28 Dec 2009 14:47:43 -0800 Sarmady was the Official Digital Marketing Partner of Nielsen Consumer 360 2009 that took place at the Four Seasons Nile Plaza on the 23rd and 24th of November.

Sarmady was not just there as a sponsor, but we took part in the great learning experience offered to the event's delegates by delivering 2 of the most successful knowledge cafes: "Brand Socialization - Creating Brand Ambassadors" with Timothy Bataillie, Head of Business Development for Netlog.com in Turkey, MENA and CEE; and "Future of Mobile Marketing" with Karim Khalifa Co-founder and Managing Director of Digital Republic - the latest in a breed of innovation-led Digital Agencies in Egypt. http://www.sarmady.net/news/46/nielsen-consumer-360---it-was-a-big-thing.html http://www.sarmady.net/news/46/nielsen-consumer-360---it-was-a-big-thing.html Sun, 29 Nov 2009 13:08:18 -0800 Sarmady signed a new partnership with Code 95 bringing cutting edge technology solutions for Sarmady's clients.

Code95 is a WEB Development and Design solution provider. Their services include websites development, hosting, and design, SEO, Facebook applications, CMS and general Online Project Management. http://www.sarmady.net/news/45/sarmady-signed-code95-as-it-s-cutting-edge-technology-partner.html http://www.sarmady.net/news/45/sarmady-signed-code95-as-it-s-cutting-edge-technology-partner.html Sun, 29 Nov 2009 12:54:27 -0800 In one of the strongest additions to Sarmady's network of websites, Net Advantage assigned Sarmady to be their EXCLUSIVE sales house in Egypt.

Net Advantage portfolio includes a list of some of the best online destinations in the region. Net Advantage network reaches more than 3.4 million unique users from Egypt. http://www.sarmady.net/news/42/sarmady-signed-egypt-s-exclusive-sales-house-for-net-advantage-network-of-websites.html http://www.sarmady.net/news/42/sarmady-signed-egypt-s-exclusive-sales-house-for-net-advantage-network-of-websites.html Wed, 18 Nov 2009 05:59:22 -0800 Targeted SMS is the favorite tool for Egyptian marketers when they decide to reach their customers using Mobile Marketing tools.

For some of the campaigns, it was always a problem for them to express everything they want in their message due to characters limitation (140 for English and 70 for Arabic).

Sarmady and Vodafone launched the new SUPER SMS. http://www.sarmady.net/news/39/now--your-message-can-go-bigger---super-sms.html http://www.sarmady.net/news/39/now--your-message-can-go-bigger---super-sms.html Wed, 18 Nov 2009 04:06:25 -0800 Nielsen Consumer 360 - The Next BIG Thing - Nov 23rd & 24th at Four Seasons Nile Plaza, Cairo

As part of our focus for the coming period is "Educating the Market on Digital Marketing", Sarmady is the official Digital Marketing partner of Nielsen Consumer 360 2009.

"Seeing Nielsen Consumer 360 as one of the most important educating conferences in the region, we are glad to be part of it" said Ashraf Maklad, Sarmady's Commercial Director. http://www.sarmady.net/news/32/nielsen-consumer-360---the-next-big-thing.html http://www.sarmady.net/news/32/nielsen-consumer-360---the-next-big-thing.html Wed, 18 Nov 2009 02:25:20 -0800 More than 5,000 used cars were posted for sale on ContactCars.com

As an online portal, ContactCars.com is considered the easiest and the most effective channel to sell their used car.

Apart from it, being the most up to date with Automotive news and new cars prices, ContactCars.com strength came from its contribution to facilitate the process of selling or buying a used car.

Withe these 5,000 used cars for sale on ContactCars.com, it is becoming the number one platform for selling and buying used cars in the automotive market.

http://www.sarmady.net/news/26/over-5-000-used-cars-are-online---only-on-contactcars-com.html http://www.sarmady.net/news/26/over-5-000-used-cars-are-online---only-on-contactcars-com.html Tue, 20 Oct 2009 10:03:06 -0700 As part of a strategy that aims to satisfy all the market needs, Sarmady signed Egydoc.com and ArabRxlist.com as new affiliates to extend the network's online reach to health professionals and public seeking free access to a wealth of medical and drugs information.

Both online destinations together create a unique advertising platform for the pharmaceutical industry. http://www.sarmady.net/news/24/egydoc-com-and-arabrxlist-com--to-join-the-number-one-digital-network-in-egypt.html http://www.sarmady.net/news/24/egydoc-com-and-arabrxlist-com--to-join-the-number-one-digital-network-in-egypt.html Mon, 12 Oct 2009 06:26:33 -0700 New products and services allow the marketer to pinpoint his/her prospect with ever-increasing accuracy and efficiency. Location based SMS services, mobile internet, new and creative ways of ensuring your display advertising online hits the mark.

Whether you're looking for product/brand placement within a game, or you need to communicate your message to visitors of Sharm El Sheikh or City Stars, Sarmady has a range of services to suit you, and the expertise to advise the best marketing mix. http://www.sarmady.net/news/23/more-targeting-and-stronger-reach---check-out-sarmady-s-latest-additions-to-online-and-mobile-advertising-solutions.html http://www.sarmady.net/news/23/more-targeting-and-stronger-reach---check-out-sarmady-s-latest-additions-to-online-and-mobile-advertising-solutions.html Thu, 8 Oct 2009 04:33:00 -0700 For the first time in the Middle East a group of social media experts, thought leaders and media and communications leaders will come together to discuss the impact and future of social media on the regions marketing, media and communications industries. http://www.sarmady.net/news/21/the-social-media-forum-in-abu-dhabi-is-in-october.html http://www.sarmady.net/news/21/the-social-media-forum-in-abu-dhabi-is-in-october.html Thu, 8 Oct 2009 04:15:11 -0700 Organized by Imagine - Adobe User Group in Egypt, and hosted by the AUC in their magnificent Bassily Auditorium at the New Campus in New Cairo. Flash Camp Egypt promises to be a great and fun event.
Due to our belief in how Flash is a key contributor in the development of Online advertising, Sarmady is proud to be one of the Gold Sponsors of Flash Camp Egypt. http://www.sarmady.net/news/20/flash-camp-egypt--the-most-prestigious-adobe-user-groups-event-in-egypt-for-2009.html http://www.sarmady.net/news/20/flash-camp-egypt--the-most-prestigious-adobe-user-groups-event-in-egypt-for-2009.html Thu, 8 Oct 2009 04:07:17 -0700 Get inspired during two days at the What's Next in Marketing event. Join PHILIP KOTLER - the greatest thought pioneer in the field of marketing, a world renowned visionary, bestselling author, and business authority.

We are glad to invite you to visit our booth there where you get to meet our Sales experts and get to know more about The Number One Digital Network in Egypt.
http://www.sarmady.net/news/17/the-world-s-number-one-marketing-guru--philip-kotler---live-in-cairo.html http://www.sarmady.net/news/17/the-world-s-number-one-marketing-guru--philip-kotler---live-in-cairo.html Wed, 7 Oct 2009 08:31:09 -0700 The cinema listings service on iCroc.com has been always admired by public. Since its launch in June 2009 and 80% of the iCroc.com visitors use it to know the where and when of all movies in town. During Eid, over 9,000 unique users used their mobile handsets to check the cinema guide available on iCroc.com. http://www.sarmady.net/news/15/during-eid--over-9-000-users-used-their-mobiles-to-check-the-cinema-guide-available-on-icroc-com.html http://www.sarmady.net/news/15/during-eid--over-9-000-users-used-their-mobiles-to-check-the-cinema-guide-available-on-icroc-com.html Tue, 22 Sep 2009 21:08:43 -0700 Over 700,000 unique visitors logged on FilFan.com website during Ramadan. FilFan.com had an intensive coverage to Ramadan over TV, Radio, Tents, etc...Because of the special features it had, it witnessed such traffic. http://www.sarmady.net/news/13/over-700-000-users-enjoyed-their-ramadan-with-filfan-com.html http://www.sarmady.net/news/13/over-700-000-users-enjoyed-their-ramadan-with-filfan-com.html Mon, 21 Sep 2009 03:27:00 -0700 Kotobarabia.com is an online Arabic publishing giant that is constantly adding book titles by establishing and maintaining business development channels with Arab publishing institutions. To date they have signed over 1,100 established writers, publishing houses, NGOs, research centers, periodicals, political and religious institutes. http://www.sarmady.net/news/10/kotobarabia-com-became-sarmady-s-third-affiliate-in-one-month.html http://www.sarmady.net/news/10/kotobarabia-com-became-sarmady-s-third-affiliate-in-one-month.html Mon, 31 Aug 2009 09:21:00 -0700 In our efforts to provide multiple sports channels, we have partnered with Zamalek.tv. http://www.sarmady.net/news/9/zamalek-tv-to-join-filgoal-com-and-ahlynews-com.html http://www.sarmady.net/news/9/zamalek-tv-to-join-filgoal-com-and-ahlynews-com.html Sun, 30 Aug 2009 09:20:00 -0700 Sarmady signed a new affiliate; PyramidsCapital.com is the first of its kind among the network. It is the online portal of Pyramids Capital securities which is one of the leading financial services institutions in Egypt which offers a broad range of brokerage services in the Egyptian market. http://www.sarmady.net/news/5/a-new-arm-is-added-to-the-number-one-digital-network-in-egypt--pyramidscapital-com.html http://www.sarmady.net/news/5/a-new-arm-is-added-to-the-number-one-digital-network-in-egypt--pyramidscapital-com.html Sun, 23 Aug 2009 11:03:43 -0700 The Nielsen Company in Egypt has recently launched the Nielsen Online Market Intelligence reporting tool. It Allows detailed site audience reporting for advertising planning and enables to build detailed demographic profiles across sites. It has many other reporting features that do really help its users to have a better tracking and analysis. http://www.sarmady.net/news/4/sarmady-became-the-nielsen-online-market-intelligence-first-partner-in-egypt.html http://www.sarmady.net/news/4/sarmady-became-the-nielsen-online-market-intelligence-first-partner-in-egypt.html Thu, 20 Aug 2009 11:01:00 -0700 In an Emerging market like Egypt, there are far more mobile phones than there are computers, (45 Million Mobile user Vs 15 Million Internet user), therefore we believe that Mobile Internet browsing is expected to increase rapidly which will make some people in Egypt experience the Internet first on a Mobile handset rather than a PC. http://www.sarmady.net/news/3/sarmady-launched-its-4th-portal-on-mobile-internet--filfan-com.html http://www.sarmady.net/news/3/sarmady-launched-its-4th-portal-on-mobile-internet--filfan-com.html Tue, 18 Aug 2009 11:01:00 -0700 iCroc.com is Egypt's first entertainment city guide that is available on Mobile Internet in both Arabic and English Languages. Sarmady launched iCroc.com in June 2009 to cover the demand of a local city guide thus to provide users with daily updates around cinema listings, events, hangouts and food delivery directory. Moreover it provides opinions and valuable insights over different entertainment aspects in life. http://www.sarmady.net/news/2/100-000-unique-users-logged-on-to-icroc-com-from-their-mobile-handsets-in-august.html http://www.sarmady.net/news/2/100-000-unique-users-logged-on-to-icroc-com-from-their-mobile-handsets-in-august.html Mon, 17 Aug 2009 11:52:00 -0700