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effective digital marketing                                                                                                                                                             || October 2010    

  
     
 
For Your Information
 

To go online or not to go online? That's no longer the question! - AMEinfo.com

The most interesting fact about this article is that it was published in February 2005 but the way Internet is looked at by marketing departments in the MENA region is still the same in 2010.

Read the entire article here and share with us your opinion about the current status of online marketing in Egypt.

Google’s Seven Display Ad Predictions - MediaPost.com

Google shared during the Interactive Advertising Bureau’s MIXX Conference 2010 in New York their seven predictions on what the future of display advertising could look like by 2015.

Real-time search and social media opens up a variety of options for advertisers. Take a look here to find out Google’s seven predictions by 2015.

 
 
     
 
Sarmady‘s Corner
 

ContactCars.com takes the car market to the next level

ContactCars iPhone applicationSarmady, the leader in digital marketing, launched the 1st application in MENA for an automotive web-site, in Arabic, dedicated to iPhone users.

Available for free on the app store, the ContactCars application offers the possibility of checking the latest car prices and its features, by searching through tens of brands, using either the brand name or the price as keywords, everything with photos and specifications included.

Find out more about the application or contact us for more details.

Communicate with your customers in an innovative way - SMS Hotline

ContactCars iPhone applicationThe SMS Hotline, a product launched by Sarmady in September 2010 and created for companies advertising in the Egyptian market, offers the opportunity for companies to interact directly with their clients through short messages.

The new service provides a unique short code (4 digit number) to a company and provides a system through which they can manage all their communication needs with their customers. This makes SMS Hotline an extremely powerful mobile marketing tool.

Available exclusively from Sarmady! Understand better the new service or contact us for more details.

October Promotion: Buy 1 - Get 1 for Free

The promotion gives the advertiser the ability to reach their targeted audience but through multiple different channels, for free.

HOW?

Online Marketing: Book impressions on a web-site and then receive the same amount of impressions on numerous other web-sites, in that same category, for free.

Mobile Marketing: Book any mobile advertising service and get other mobile advertising services, of equal value, for free.

Find out more and contact us for more details.

 
 
     
 
Featured Campaign
 

Best Practice Campaigns - Learn from others’ successes in digital marketing.

Chipsy - "Do Us a Flavor"

Campaign Goals

  • Create a dialogue between Chipsy and its target audience using digital media
  • Use consumers’ creative ideas to develop a new flavor for Chipsy
  • Strengthen Chipsy's presence in digital media

Campaign Duration

  • Apr 1st - July 11th, 2010

Tactics

  • Chipsy invited consumers to submit their ideas for a new Chipsy flavor by participating to the Do Us a Flavor campaign.
  • They could also play the online game Design Your Pack in order to create a design for the new Chipsy pack illustrating the chosen flavor.
  • The campaign had three stages:
    1. Choosing the New Chipsy Flavor
    2. Celebrities contributing in choosing the New Chipsy Flavor
    3. Announcing the New Flavor "SHRIMPS"
  • Consumers were directed to submit ideas through two channels: WEB and Mobile
    • WEB - Through an online community
    • Mobile - Through Short Code SMS
  • Online campaign
  • SMS campaign
    • Short code 4432 to which participants can send their suggestions for the flavors through SMS.

Results

Chipsy - Do Us a Flavor campaign
  
 
     
 
Digital Tip of the Month
 

Lead, don't follow

A campaign goes viral once! Copy does not work in digital.

These are tips shared by Cornelius O’Donnel, MD at Sarmady, during his speech at The Digital Boom, "Sushi and the Mobile Internet in Egypt - a Story of The Unlikely".

 
 
     
 

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