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effective digital marketing                                                                                                                                                             || May 2010    

 
 

   

 
 
Sarmady and NBA launch NBA in Arabic
 
     
 
For Your Information
 

Mobile advertising changes with Apples’ announcement of iAd - DigitalSurgeons.com

The arrival of iAd will change mobile advertisement dramatically. These interactive ads won’t disrupt the users current working application. This gives them more incentive to click when it pops up because they will not be “yanked” out of what they are doing. Click here for more information.

Infographic: Mobile is changing social media - DigitalBuzzBlog.com

It’s interesting to see that from these stats, 25% or more than 100 million facebook users access from a mobile phone, and those who do, are twice as active on social networks compared to people accessing from a computer! To find out more, click here .

 
 
     
 
Sarmady‘s Corner
 

NBA and Sarmady announced launch of first-ever Arabic language NBA website

Sarmady and NBA launch NBA in ArabicThe new website offers a full-fledged fan experience including live games, daily game results, daily video highlights and photo albums.

In addition to that, NBA fans can stay updated with the latest news from around the league, exciting features, analyses, blogs and also team and player information pages, all in Arabic!

Quickly click here to get a full scoup of the news.

 
 
     
 
Featured Campaign
 

Best Practice Campaigns - Learn from others’ successes in digital marketing.

El Dostour

Campaign Goals

  • Generate awareness in Egypt around the El Dostour Journal

Campaign Duration

  • 5 days

Tactics

  • 10 million PCM (Please Call Me) messages targeted by:
    • Social Class: B, C, D
    • Location: All over Egypt, including rural areas
  • 500,000 SMS messages targeted by:
    • Location: Suez Canal, Upper Egypt, Delta, Cairo, Giza

Results

  • 21% increase in the number of sales of the journal

For more details or for a plan for your company email gmagdy[at]sarmady[dot]net

 
 
     
 
Digital Tip of the Month
 

Allow sharing, downloading and embedding

Sharing is what viral marketing is all about. Everything you do to make that easier is going to improve your campaign. That means that you need to allow people to download the content, to send it to friends, to add it to the bookmarking sites.

 
 
     
 

effective    digital    marketing

 
 

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