Best Practice Campaigns - Learn from others’ successes in digital marketing.
The Magnum Pleasure Hunt - Awesome Campaign!
This month we decided to feature an external campaign: Magnum released in April 2011 what has to be one of the most interesting interactive campaigns online: The Magnum Pleasure Hunt.
It’s a superb idea for a very entertaining game where users have to make the character get as much chocolate candies as possible. It’s very interesting how the environment changes while advancing, giving the illusion to visit a YouTube page, jump on Samsung website, drive a Saab cabriolet and many other surprises! What a great way to not keep users only on the Magnum website, but involve other relative brands too and appeal to a much wider audience.
Play the game yourself and you'll most probably want to share it with your friends too: pleasurehunt.mymagnum.com/
