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effective digital marketing                                                                                                                                                             || March 2010    

  
     
 
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For Your Information
 

 

4 million Vodafone mobile internet users. That means more than 8 million mobile internet users in Egypt

 

Do you know what people want from online advertising?

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24 global mobile operators unite to take on Apple! - bbc.co.uk

The Wholesale Applications Community aims to make it easier for developers to build and sell apps by offering a single "open platform that delivers applications to all mobile phone users".

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Sarmady‘s Corner
 

Sarmady welcomed Vodafone Egypt CEO to its premises

As part of leading the internet in Egypt, Mr. Hatem Dwidar, CEO of Vodafone Egypt, spent a full day at Sarmady reviewing strategy and performance. The theme of the day was innovation, and how Sarmady was leading the market through innovation.

From the �marketing� approach to servicing advertising clients on mobile and web, to breakthrough channels like in-game advertising and mobile application development, the innovation did not stop there.

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Facebook Apps - A useful tool for successful engagement

Facebook Apps are not widely used by brands in Egypt and the reason for that is the fear of not succeeding in getting Facebook users interest.

The possibility of advertising on Facebook apps lacks awareness in Egypt.

Find out how applications on Facebook can more than double your Facebook effect!

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Featured Campaign
 

Learn from others successes in digital marketing.

February�s Best Practice Campaigns:

Three Chefs Tuna

Campaign Goals

  • Create awareness about the newsly launched "Three Chefs Tuna"
  • Engage users with the new launched brand through an online branded game

Campaign Period

  • 1 month

Tactics

  • On-line game:
    • Users have to fish 3 types of tuna fishes from a sea filled in with a lot of sea creations
    • The 3 types of tuna fishes represent the 3 different types of "Three Chefs Tuna"
    • The top 5 scores win an iPhone each
  • Channels:

Results

  • Over 10,000 people played the game
  • People visited the game site over 22,500 times

Hyundai - the new ix35 launch

Campaign Goals

  • Awareness around the new launch of Hyundai ix35
  • Awareness around the presence of Hyundai at Al Ahram Formula 1

Campaign Duration

  • 1 month

Tactics

  • On-line:
    • WEB banners enabling user to "roll over" and see the car from different angles
    • Channels:
  • Mobile:
    • Development of mobile site showing photos of the new Hyundai ix35
    • Channels:
      • WAP banner on ContactCars.com mobile site
      • Targeted SMS campaign

Results

  • Over 15,500 people were driven to the new Hyundai ix35 website
  • Over 2,000 people viewed the Hyundai ix35 on their mobile phone from the special mobile internet site
  
 
     
 
Digital Tip of the Month
 

Minding the Curiosity Gap

What drives people to your campaign are two different emotions: Curiosity and Surprise.

This works best on digital campaigns as the user has the ability to interact with what the advertiser has to say as well as have access to further information about the campaign rather than with traditional mediums.

  
 
     
 

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