Why Brands Must Have a 360-degree Mobile Web Strategy - MobileMarketer.com

A 360-degree mobile Web strategy spans far beyond just a mobile-optimized site and means that brands need to tie mobile to their traditional marketing. Read the full article here .

Geo-Marketing As a New Business Marketing Tool - SearchEngineJournal.com

Geo-Marketing (or Geographic Marketing) is a new method of marketing a business and its website through web searches, mobile searches and social media. As you can see, the geo-marketing tools being used are digital and through the Internet or Mobile devices. To find out more, click here .

The First iPhone App in Arabic for FIFA 2010 World Cup

FilGoal iPhone Application is the first app in Arabic bringing all the latest news from the FIFA 2010 World Cup in South Africa!

Through the ad funded, free FilGoal iPhone Application, advertisers have the possibility to reach a niche group of football fans that are young early adopters, heavy web and email users, tech and media savvies and more comfortable with advertising and mobile finances.

Quickly click here to find out more.

FilGoal.com Visitors Number is Booming During World Cup

FilGoal.com has launched a special page for the coverage of the 2010 FIFA World Cup in South Africa. The football showcase will kick-off on June 11th, and FilGoal.com has made sure its users will enjoy a comprehensive experience.

FilGoal.com World Cup coverage can be accessed in Arabic or in English from WEB or mobile phone. Read more about this here.

Have you considered marketing to this audience? Contact us NOW to book a campaign!

Sarmady - the exclusive sales house in Egypt for El-Ahly.com, ZamalekFans.com, Assatha.com and ebuddy.com

Four new affiliates have been recently added to Sarmady's digital network with the goal of offering advertisers a network-wide digital media-mix to increase their value, choice and impact.

Sarmady took �best-of-breed� niche websites into its network to enhance the presence in the market and to have a wider audience available for advertisers, including sports fans, females and installment seekers.

For details about the new additions, quickly click here.

Grow your brand awareness by placing ads in the right content

Ads perform better surrounded by original and qualitative content relevant to the brand.

Ads surrounded by original content are better at raising awareness, creating message association, generating brand favorability and driving purchase intent.

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