Online Advertising Spending Surges in the Middle East - BusinessWeek.com

Large Internet companies are taking note of the region's recent vigor, and a potential surfing population of 300 million in 22 countries.

Over the past two years companies have begun to increase spending online, taking advantage of the growing number of Internet users and inexpensive multimedia technologies to advertise their products. To get the full scoop, click here.

Genius idea: Scented Online Banner - InteractiveME.com

Yes, a real scented online banner! The results were staggering, 17.2% click through rate (43 times the global average) and 10,000 scented banners were distributed over a weekend.

Although the idea needed extra hardware to be custom built, the end result was genius. See how the campaign was made.

Still Think Social Media is a Fad? - DigitalBuzzBlog.com

Social Media Revolution 2 is a refresh for 2010 based on his original video from 2009 that had about 2 million views on YouTube and was a must watch video with some amazing statistics. View it here.

Leading Egypt's Mobile Application Innovation

The FilGoal iPhone Application has been downloaded by more than 28,000 people so far and ranked no. 1 in the App Stores from Egypt, Saudi Arabia, Kuwait and UAE.

Blackberry and Nokia users can also enjoy the intense World Cup coverage by FilGoal because a Nokia Widget and a Blackberry Application have been released as well!

Quickly click here to find out more.

Sarmady Bags 7 Awards from 5 Sites at Egypt's Webbys

During Egypt Web Academy Awards 2010 Sarmady was awarded 7 times for their websites. The outstanding website ChipsyEgypt.com received 3 awards among which the Diamond Award for the Best Website in Egypt in 2010, Best Programming of a Website and Best Trade & Retail Website.

To get the full scoop, click here.

Signing with Effective Measure to set the standards in digital media!

Effective Measure provides a more accurate view of the digital media landscape helping advertisers & publishers make better decisions.

Director of Sales and Marketing for Sarmady, Ashraf Maklad mentions "We believe by the end of 2010 they will be the Industry Standard in the region. We are looking forward to them coming into our mobile space and setting the standards." More details here.

NBA and Sarmady Launch the Arabic Language NBA Mobile Site

The mobile site, accessible via any internet capable mobile phone at NBA.com/arabic, has just been launched at the beginning of June, right during the finals and provides fans real-time access to the latest NBA news, scores and standings.

For more details, quickly click here.

Digital Media selection is about statistics, not about personal intuition

If you’re going to base your selection of a digital communication channel purely on your subjective experience, or the experience of your close network of friends, then you’re most likely going to miss your target audience and not take advantage of the full potential of digital communications.

Just because you wouldn’t click on a link does not mean that there aren’t thousands of people that don’t click, download or forward a message to their friends!

The point is that when it comes to digital media planning, you need to ask to see numbers, case studies, quantitative data that can support the various media options presented to you.

Copyright 2010 Sarmady

Sarmady offers its clients an unrivaled digital marketing experience. Sarmady dominates the Egyptian fixed and mobile internet with a wide range of locally relevant content and services.

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