Send E-mails Directly From Print Magazine Pages? - AdAge.com

Can you imagine a business card or a print magazine page that can actually send an e-mail or facilitate the transaction of an online sale?

A real pen containing a full-powered, internet-accessing computer -- is a tool that makes such actions conveniently possible.

Read full story ...

Microsoft, Yahoo take next step in search alliance - Yahoo! News

Microsoft Corp. and Yahoo Inc. have signed off on their plan to team up against Google Inc. in the lucrative Internet search market.

The two companies believe they will clear that final hurdle early next year. If regulators give their blessing, Microsoft hopes to begin to power Yahoo's search engine in the United States by the middle of the next year.

Read full story ...

Sarmady - the exclusive sales house for Goal.com in Egypt

Goal.com is the largest football (soccer) website in the world.

With 22 editions in 17 languages, their global network of 450 editors is producing more football related content than any other news organizations.

Sarmady became the exclusive sales house for Goal.com in Egypt to offer the strongest online football portfolio. Being available in Arabic, Goal.com already has 500,000 readers in Egypt.

Read full story ...

Sarmady sponsors Internet Marketing Seminar

On the 16th and 17th of December, Cairo welcomed Internet marketing Guru Michael Leander speaking about the internet marketing businesses.

During these two days of intensive trainings and sessions, Michael Leander was able to present the audience with brilliant key learning points such as how to use social networks to reach customers, how to get started with email marketing, the past the present and the future of the Internet.

Read full story ...

Location Based SMS Campaign, Officially Launched

This innovative mobile marketing solution gives the advertisers a unique way of targeting their customers on the spot and in the most efficient and effective way based on the customers’ current location.

A Location based Campaign (LBC) is a targeted SMS sent to a specific location (e.g. City Stars), so that every Vodafone customer in the targeted location who uses their mobile, receives the advertisers message.

Read full story ...

Make it rewarding and engaging, incentivise your customers

Customer engagement comes in many forms. First is just the simple act of listening to your customers. From listening you’ll learn what works and what doesn’t so you can create a better customer experience.

Social media sites like Facebook and Twitter become a way to maintain an engaged customer relationship. These venues get up-to-the minute information out there to them about your business and also create a forum for your customers to get the word out about you.