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effective digital marketing                                                                                                                                                             || February 2010    

  
     
 
Sarmady expands mobile - mobile advertising solutions, mobile applications
 
     
 
For Your Information
 

The Mobile Advertising Industry Is Worth at Least $1 Billion Now

Google‘s acquisition of AdMob last November pulled the mobile advertising industry into the spotlight.

The $1 billion-dollar figure comes from adding the $750 million Google paid for AdMob, and the rumored $270 million Apple paid for Quattro.

So will 2010 be the breakout year for the mobile advertising business? To find out,

Read full story ...

Egypt recognized for government support of ICT sector - AMEinfo.com

This year, Egypt has been recognized by various institutions for the significant level of support its ICT sector receives from the Egyptian government, as well as its advantageous cost structure.

Read full story ...

From Print to Phone to Web. And a Sale? - The New York Times

Print may be a flat medium, but that has not stopped magazine publishers from trying to add dimension to their pages. For at least a decade, they have been experimenting with bar codes and icons that could take readers to Web sites, trying to add a bit of Internet like interactivity to their pages.

QR codes used in The Croc Cairo city guide magazineSome advertisers are printing standard bar codes, which are known as QR codes, for quick-response codes, offering the readers ring tones, videos, special discounts or more information, for example.

Read full story ...

Sarmady uses the QR codes in the Cairo‘s city guide print, The Croc, taking the readers to WAP sites or offering to download free mobile backgrounds and free ring tones.

 
 
     
 
Sarmady‘s Corner
 

How to spot spam SMS

With the growth of mobile advertising, a lot of companies are tempted to exploit the space by sending spam SMS, similar to what happened with e-mail 10 years ago.

Advertisers should be aware that spamming only leads to one outcome, harming their own brand. Thus, the ability to OPT-OUT is crucial.

Owned by Vodafone since 2008, Sarmady is the digital arm of Vodafone Egypt and the only entity offering the Official Vodafone SMS advertising service.

To find out more about guidelines to consider before making an SMS campaign,

Read the full story

mobile applications - Sarmady expands mobileSarmady EXPANDS mobile

The new "Mobile Applications" Department at Sarmady will offer total solutions for mobile applications.

Its purpose is to revolutionize the user experience on mobile applications in Egypt by delivering easy-to-use applications that match users‘ interests and fulfill their needs.

Read full story ...

 
 
     
 
Featured Campaign
 

Some of the biggest brands have already taken advantage of Sarmady’s digital marketing solutions. Have you gone DIGITAL or not yet?

Pepsi campaign on FilGoal.com - expandable banner

Pepsi competition

Campaign Goals

  • Generate awareness about Pepsi competition
  • Drive traffic to the Pepsi section on FilGoal.com

Campaign Period

  • January 10th – January 31st

Tactics

  • On-line competition:
    • Users have to choose a popular Egyptian song and change the words in order to be a cheer for Egypt's national football team. The winner will be rewarded 20,000 EGP.
  • WEB Channel:

Results

  • 70,000 unique visitors
  • 2,000 participants
  • 331 uploaded videos
  • 478 uploaded pictures

Raya - predictions competition

Campaign Goals

  • Brand awareness in a Predict and Win competition

Campaign Duration

  • Raya banner on FilGoal.com directing users to the competition page on Raya's website10 days

Tactics

  • On-line competition:
    • Predict right the scores of the Egypt‘s games during the ACN and win products from Raya
  • Banners on FilGoal.com during the African Cup of Nations

Results

  • Click Through Rate: 0,53%
  • 3,000 visitors to Raya‘s website
  • 1,100 unique users participated in the competition
  
 
     
 
Digital Tip of the Month
 

Listen, entertain and offer value

With the consumer in control, creating engagement is all about dialogue, entertainment and giving value.

The human passion for sharing experiences finds new expression through digital media.

How to advertise: Don't interrupt me. Entertain me. Make it relevant. I want a dialogue, not your monologue.

  
 
     
 

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