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Digital Revolution

 
 

infinite digital innovations                                                                                                                                                             || February 2011    

 
 
 
 

The past 3 weeks have been tremendous, and we have witnessed so much in such a short time... it is almost too difficult to comprehend.

With both deep respect and pride to the memories of those who lost their lives and for those who suffered injuries during the protests, we at Sarmady offer our condolences to the families and friends of those victims. We are proud of those brave, young Egyptians who overcame the intimidation and terror from looters and thugs, while protecting their families and possessions. It is a source of great achievement that, while being provoked, they resisted attempts to split them up and push them to turn violent.

Sarmady was active too. Many of our employees shared the vision of a new free Egypt, and put themselves at personal risk in order to help achieve that. Others helped spread the word, and reported on the situation (at a time when government controlled media was in denial). And some of them helped by providing material support in the form of medicine and food, and donating blood.

Once the Internet connection was restored in Egypt, on 30th of January 2011, mujaz.me provided a platform to publish photos and videos so that the whole world was able to witness the Egyptian revolution. All the other websites owned by Sarmady provided content that is relevant to the on-going situation, satisfying the needs of our users during the crisis.

mujaz.me - Selmeya inintiative

Today we face new challenges - Egypt is a long way from fully realizing the dreams of democracy and freedom. We'll help inform a whole population about what democracy means and how to be involved in building the new free Egypt. Sarmady will be active in this area, and we will be welcoming everyone on board to get behind these upcoming initiatives.

In the spirit of this incredible moment in history, we are offering all advertisers that have campaigns supporting Egypt the benefit of special promotions from Sarmady. This includes domestic-tourism campaigns and any kind of national-unity actions.
SMS rates for these types of campaigns are fixed for any type of targeting at only 0.15 LE/SMS and Internet advertising will be discounted up to 50% of standard rates. The offer is available during Fbruary and March 2011. Contact our sales team now to find out all the details.

 
     
 
The Information Revolution
 


We analyzed the importance of the Internet in the Egyptian revolution and asked the following: Is social media and Internet taking too much credit for what happened?

Information is power, and 21st century technology has unleashed an information revolution. The Internet, social media in particular, was used by youth for two reasons mainly: to plan and to report.

We'll analyse this two important aspects separately. Read here the full analysis.

 
 
     
     
 

infinite    digital    innovations

 
 

Copyright 2011 Sarmady

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