Targeted TV advertising - technically possible but not implemented yet

Billions of dollars are spent annually on TV advertising in the Arab world. But almost none of this is targeted effectively. The growth of internet protocol television (IPTV) - digital television services delivered via broadband - could change all this. Quickly click here to find out more..

Twitter, advertising and Middle East

Today, Twitter has more than 175 million people signed up to the website and has become a critical way for celebrities, media organisations, pundits and ordinary people to communicate with one another. Advertising started recently with promoted tweets and trends, and the limited group of advertisers are thrilled with it. Translating Twitter in the Middle East will register a lot of growth and users. Read the full article here.

Internet users to exceed 2 billion this year

According to the United Nations, there will be more than 2 billion worldwide Internet users by the end of 2010: 71 percent of the population in developed countries will be online compared with 21 percent of people in developing countries. Continue reading.

Sarmady is back in the news!

Sarmady launches Mujaz.me, the first Arabic-language, fully-customizable news website and the first of its kind to be fully optimized for any mobile phone.

Users can choose the news and the sources they want, in the order they want it, thus seeing how different news organisations report on the same story, and who is first to break the news. Share news fast with the headline share buttons, and get all the news from all the major global and regional news organizations.

Get the whole story! Experience Mujaz.me on the mobile or on the web.

Coming soon: ContactCars iPhone app version 2.0

As the first Arabic-language, automotive iPhone application in the MENA region, ContactCars took the automotive market to the next level since its launch in September 2010.

Downloaded by 10,000 iPhone users to date, its soon-to-be released version 2.0 brings many new features, most importantly the availability of the largest database of used cars in Egypt. Discover more.

"Mobile What’s Next" Review

Another great event was organized by Ideavelopers on Monday, November 29th, 2010, "Mobile, What’s Next?". It was the second event in a series dedicated to the mobile business that gathered Egyptian entrepreneurs and professionals.

The most exciting part was having Naguib Sawiris interviewed by Ziad Aly, CEO of ZMS. "The one hour with Sawiris was refreshing, inspirational, useful and highly enjoyable", says Con O'Donnell, CEO of Sarmady. "Naguib Sawiris shows extraordinary support for entrepreneurship and education in Egypt, and names things as they are", continues Con. Read more.

Mind the habits of your customers

Compared with other media types, like print, radio and TV, the Internet is the only medium which is highly consumed throughout the entire day. This gives marketers plenty of opportunities to reach their target audience - particularly as it is estimated we are bombarded by 850 messages a day.

Copyright 2010 Sarmady

Sarmady offers its clients an unrivaled digital marketing experience. Sarmady dominates the Egyptian fixed and mobile internet with a wide range of locally relevant content and services.

All rights reserved. Usage of this newsletter is governed by our Privacy Policy

For feedback and suggestions, email [email protected]

Get Digital Marketing News and Tips by Email