Habits of MENA Internet Users and Media Consumption - Spot On PR

A new research survey conducted by Effective Measure in conjunction with Spot On PR, underscores that Internet opportunities are not just something that exist in the USA or Europe, they are right here in the MENA region too.

The Internet’s reach is now much broader and its influence in the Middle East and North Africa is now truly rivaling its traditional media counterparts and providing marketers with real, and highly measureable, alternatives.

See here are some of the survey’s key findings.

Billboards with QR Codes Pushing Mobile Video Ad - MobileMarketer.com

The QR code included in Calvin Klein’s billboards allowed consumers to scan it at street level to view the exclusive video on their mobile device. Once the video played, viewers could share the QR code with friends on Facebook and Twitter.

The use of a special QR code to access this exclusive Calvin Klein Jeans video is another way for the brand to deliver engaging content to consumers in an interactive way.

Find out more about the advantages of QR codes and about this campaign.

Special Advertising Offers for Ramadan

While Ramadan is a time for fasting, family and faith, this period of the year is also a consumer fest and one of the biggest advertising seasons in the Middle East.

As a provider of both online and mobile advertising solutions, Sarmady has designed unique Ramadan packages for Egyptian marketers, especially for restaurants, hotels and event organizers.

For more details, contact us or quickly click here.

Biggest Brands in Egypt Score with FilGoal.com

Hype around the World Cup encouraged companies to invest in Egyptian media markets and not surprisingly, the biggest brands ended up competing to create the best and most memorable advertising campaigns for the Cup.

Every company jumped on the World Cup bandwagon to reach their audience. From directly related sports companies and car manufacturers, to the more tenuously sports-linked cosmetics producers and banks.

See here which companies chose FilGoal.com for their online advertising campaigns during World Cup 2010.

Increased Value, Choice and Impact for Advertisers

With a new addition to the digital media-mix, Sarmady offers advertisers increased value, choice and impact.

Fatakat.com is the largest Arab women's forum.
It contains sections for women only, covering the topics of family affairs, the kitchen and home economics, news, investment, trade and Islam, elegance and fashion, health and many other things that concern women.

Mobile Apps are the future. What’s the potential for companies?

Companies can distinguish themselves by creating superior connections with their consumers. This means offering them useful mobile applications to inform, entertain, allow them to socialize and to locate points-of-interest.

Mobile apps offer a robust brand engagement opportunity, effective measurements and tracking capabilities.

Check out the top 10 best branded mobile applications as ranked by Forbes.

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