Sarmady - Targeted SMS campaigns work really well

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effective digital marketing || April 2010

For Your Information

YouTube overlay advertising on videos from Google - adage.com

YouTube’s first serious attempt to monetize web video -- text overlays -- is still the most effective, with click-through rates that are 8 to 10 times higher than other ad formats, according to the company.

Get ready for more of them.

NBA’s Cleveland Cavs generate $200K by tapping mobile - mobilemarketer.com

The NBA’s Cleveland Cavaliers partnered with Phizzle during the 2008 Playoffs to test a mass-market mobile alerts program featuring downloadable content, contests and mobile text alerts, generating $200,000 in the process. Quickly click here to find out more.

Mobile Plus Social Equals Opportunity - emarketer.com

Social networking is one of the fastest-growing activities among mobile users around the world. And as one of the primary ways mobile users communicate with one another, it is proving a significant driver of Internet usage on mobile devices.

"Combining two much-hyped, but still-emerging channels�mobile and social�results in a developing opportunity for marketers", said Noah Elkin, eMarketer senior analyst. Check out the full article here.

Sarmady‘s Corner

Sarmady sponsors Leadership BootCamp

One of the many exciting topics shared during the conference, was discussing "connecting brand through story" by Mr. Andrew Grant where he mentioned "what sells is not always the simple product itself - it is more often the image or the story built around it".

To find out more about the conference click here.

Sarmady at ArabNet 2010

During the event, Sarmady was able to reveal its newest upcoming project, which will provide interesting Arabic content that is already getting more than 1 million page views from the Middle East in English.

To get the full scoop, quickly click here ....

Featured Campaign

Best Practice Campaigns - Learn from others’ successes in digital marketing.

SMS National Bank of Egypt

Campaign Goals

Drive traffic to NBE call center to learn more about NBE FIFA VISA package

Campaign Duration

10 days

Tactics

Targeted SMS campaign by:
- Social Class: A and B
- Location: Cairo, Alexandria, Upper Egypt
- Tariff: corporate lines
SMS volume:
- More than 900,000 delivered to target audience

Results

"NBE tried various media channels to cover our NBE FIFA VISA campaign from TV, press, radio and digital including online and mobile marketing, and it has proved by results that the targeted SMS campaign we did with Sarmady was the most efficient media channel.

Mobile activations work really well specially when you have a specific target audience and when you are calling them to take an action which in our case was calling the calling center.

Our online campaign on relevant online channels directing users to NBEtrophycard.com website helped a lot in gathering hundreds of potential applicants for NBE VISA cards."

Karim Shehata

Marketing Director, National Bank of Egypt

Digital Tip of the Month

Involve me and I will understand ...

Involve the client and educate and create understanding of your system and process. Get the buy in both verbally and mentally and physically and you are on your way to being a success at selling intangibles.

Confucius: Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand.

effective digital marketing

Sarmady offers its clients an unrivaled digital marketing experience. Sarmady dominates the Egyptian fixed and mobile internet with a wide range of locally relevant content and services.

For feedback and suggestions, email marketing@sarmady.net

Stay in touch with the digital advertising in Egypt, Sarmady