Established in 2001, Sarmady dominates the Egyptian fixed and mobile internet with a wide range of locally relevant content and services spanning sports, film, music, city-guides, directories, classifieds, social networks and automotive.
Built on the belief that high quality locally-relevant and trusted content would be the key to the long-term success of Sarmady and the internet in Egypt, Sarmady invested heavily in building some of the very best destination websites and mobile internet portals in the region.
Acquired by Vodafone Egypt in 2008, Sarmady became Vodafone's digital arm and is able to utilize Vodafone's depth of customer insight, and reach, and combine it with Sarmady's behavioral and demographic matrices to offer a truly unique digital advertising and marketing experience.
To lead a digital revolution in Egypt to enhance the lives and possibilities of Egypt's citizens by opening the digital world of content and services to them.
To remain at the forefront of mobile and fixed internet services and content and to extend our reach to all Egyptians and drive the mobile internet via an impressive array of services and content.
- Ethical Content, Services, and Business Practices
- Creativity and Innovation
- Constant Improvement
- Engagement and Reward of our customers, partners and staff